Inflight Ancillary Revenue Report: How Passengers Spend Their Time and Money in the Air

The sky-high opportunity

The inflight entertainment and ancillary revenue market is projected to reach $12.4B by 2030. Airlines are sitting on an untapped monetisation window: 60% of passengers watch movies onboard, 97% use their own devices, and average spend per passenger has reached $90. The variables are there. The question is whether the right infrastructure is in place to convert attention into revenue.

‍

The ancillary revenue challenge

26% of airline decision-makers identify ancillary revenue as their most pressing challenge. The data shows why: BYOD is now the dominant entertainment mode but charging access remains a friction point, payment systems are not yet unified, and the personalisation layer that turns a browse into a buy is still missing on most fleets. Building a coherent ancillary strategy requires connecting IFE, retail, connectivity and payment into a single passenger journey.

‍

Key findings: inflight spending and ancillary revenue

✅ IFE market to reach $12.4B by 2030

✅ BYOD is now dominant, but charging access is a concern

✅ Airlines must merge entertainment, shopping, and personalization

✅ Ancillary services are evolving from trolleys to touchpoints

Tanguy Morel
Moment CEO

“The journey itself should ignite excitement, not just the destination.”

‍

This report gives airline and IFE teams the external benchmarks to size the opportunity, identify friction points and build the business case for a connected ancillary strategy.

‍