How Are Passengers Spending Their Time and Money in the Air?

The sky-high opportunity

What do passengers do and buy  in the sky? From blockbuster movies to impulse buys, discover how airlines can turn attention into engagement, and engagement into revenue.

The ancillary revenue challenge

With 26% of airline decision-makers identifying ancillary revenue as their most important challenge, understanding the levers that drive in-flight spending has never been more crucial.

Our data shows that passenger spending habits are evolving rapidly, with significant implications for how airlines should structure their offerings, payment systems, and marketing strategies.

Big lines:

‍✅ IFE market to reach $12.4B by 2030

✅ BYOD is now dominant, but charging access is a concern

✅ Airlines must merge entertainment, shopping, and personalization

✅ Ancillary services are evolving from trolleys to touchpoints

Tanguy Morel
Moment CEO

“The journey itself should ignite excitement, not just the destination.”

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